Giovanni Ferrero, Italy's richest man, belongs to the third generation of the Ferrero dynasty.

He leads the expansion of the industrial conglomerate that bears his name. Every February 5th, millions of chocolate lovers celebrate International Nutella Day, a cocoa and hazelnut spread. Giovanni Ferrero, Italy's richest man, belongs to the third generation of the Ferrero dynasty. He leads the expansion of the industrial conglomerate that bears his name. Every February 5th, millions of chocolate devotees celebrate International Nutella Day, a cocoa and hazelnut spread